PR Gets you Mentioned
We Help Ideas Gain Traction
WELCOME TO THE
POST-PR ERA
No, PR isn't dead.
But it needs an upgrade
Sending information out into “the wild” has never been easier. But who's listening? Getting the right people to pay attention—and spreading your news, ideas, and content—is much harder now.
The media landscape has changed. Attention is fractured, AI is flooding the zone, and even a great piece of earned media can go unnoticed almost as quickly as it appeared. The old PR playbook wasn't designed for this environment.
Today’s PR requires more than press releases. It requires creative strategy, landmark content and relentless relevance—but also an understanding of how news and ideas move through today’s interconnected media and influence networks.
The goal is to create a spark that gets the right people paying attention—and gives an idea momentum. We know the journalists, creators, influencers and communities that can amplify a story—and how to bring the right message, content and creative into play at the right moment to ignite a movement.
PR is becoming a full-stack growth engine
The best stories don’t travel through just one channel. They build momentum as they move across the people and places that can support and propagate a narrative—from journalists and analysts to executives, creators, customers and practitioners.
We bring those pieces together to turn a strong idea into attention, conversation and momentum.
STRATEGY
Find the idea that matters—and the position that gives it an edge.
STORY
Turn that idea into narratives and content that people want to engage with.
MEDIA
Put it in front of the reporters, publications and audiences that matter.
INFLUENCE
Extend the story through executives, creators, analysts, customers and other trusted voices.
MOMENTUM
Build enough credible, connected attention that the market starts carrying the story forward.
What’s your Communications Challenge?
-
It’s a tougher media environment. Newsrooms have shrunk, attention is fragmented and journalists are stretched thin. Press releases and email pitches alone aren't enough to break through. We find new ways to get on their radar—and look beyond traditional media for attention and coverage that make a difference.
-
A great media hit still counts. But coverage can quickly fade without much impact. We extend the life and reach of a story—connecting earned media with content, influential voices and other channels so attention drives momentum.
-
People aren’t getting their information in the same places—or in the same ways—they used to. We tap new storytelling formats and distribution channels to help ideas find an audience and travel.
-
A launch can be more than a one-and-done event. We answer: Why should anyone care? Who can help carry the story? And where can it go? Then we rally media, content and influence to build attention before, during and after launch.
-
Creating a category is more than just a PR tactic. You need a compelling POV about why a new approach is needed and yours matters. We help build that narrative—and get the journalists, analysts, customers, creators and other credible voices that matter talking about it.
-
Executive visibility isn’t an end in itself. We build thought leadership around the ideas and issues that matter to the business—developing distinctive POVs that build executive authority while advancing the company's larger narrative.
Hi, I’m Bob Geller
For more than 25 years, I’ve helped technology companies find the stories that get them noticed.
Today, I help PR teams and programs work more effectively—using AI to work smarter while rethinking strategies and tactics for a radically changed news and information landscape.
My engineering background may explain why I’ve always been as interested in how ideas travel as in the ideas themselves. I bring that mindset to my work as a communications strategist, advisor and fractional communications leader.
Over the years, I’ve helped little-known startups, emerging category leaders and global technology companies break through crowded markets. My work has supported dozens of client exits, hundreds of funding rounds and IPOs representing billions of dollars in market value.
Earlier in my career, I worked at GE and IBM and have been on the ground floor of breakthrough startups and scaleups including Fusion-io, Qlik and Valen. I’ve also supported global technology leaders including Mellanox, Motorola, Panasonic, Amdocs and NICE.
I write and speak about PR innovation, AI and the changing media landscape, and serve as a Superstar Startup Mentor with fintech and insurtech accelerator RevTech Labs. I’ve also been recognized as a PR Influencer by Fit Small Business.
Ready for a new approach to PR?
If your PR isn’t delivering—or you want it to do a whole lot more—let’s talk.
Whether you're planning a launch, struggling to break through, rethinking an existing program or simply wondering what you could be doing differently, I can help you take a fresh look at your strategy.
Start with a conversation. No pitch, no obligation.
Contact us.
Please tell me a little about what you're working on, or email me directly at bob@bobgellercomms.com.